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Cath Kidston has announced new funding from Hilco Capital to support the dynamic next phase of the company’s growth. The investment from Hilco will also see funds affiliated with Baring Private Equity Asia exit its stake in the business. 

Marty Wikstrom, Non-Executive Chair at Cath Kidston, said: “Brexit, followed by the COVID pandemic, created a number of challenges for the consumer industry. Thankfully, we have been able to successfully navigate those challenges and, with the help of BPEA, reposition the company for growth. The company’s flagship store in Piccadilly is growing rapidly and performing close to pre-pandemic levels, and orders from our International and UK Franchisees and Wholesale Partners grew 40% for the fiscal year ending March 2022.

“I am pleased that the Hilco team will commit the resources to enable Cath Kidston to accelerate its growth. Hilco’s large and experienced UK team has considerable expertise in branded fashion and consumer businesses. We expect to invest further in ecommerce, and thanks to Holly Marler, who joined the company in 2021 as Creative Director, our new product ranges are perfectly placed to appeal to both existing and new customers.”